Monday 08 April

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10:00 - 11:00

Opening of the SportAccord conference programme

Dame Katherine Grainger, Chair of UK Sport and Chancellor of the University of Glasgow

Wednesday 10 April

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09:30 - 09:40

SA Summit – Opening Remarks

David Eades, MC and Moderator

David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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09:40 - 10:20

SA Summit – Gaming: How Interactive Entertainment Is Changing our Media, Our World and Our Sports

Mark Rein, Vice President, and Co-Founder, Epic Games,  in a keynote Conversation with David Eades

Mark Rein
Vice President and Co-Founder, creator of Fortnite and Unreal Engine
Epic Games
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10:20 - 11:05

SA Summit –  Gaming and Esports: A Real Opportunity or Passing Fad for Sports Rights Holders?

What is the potential value of the intellectual property held by different rights holders and federations in the gaming and esports sphere, and for all but a minority of sports is this really going to make a difference?

Moderator: David Dellea, Altman Solon

  • Valerio Cianfoni, Head of Special Projects, World Baseball Softball Confederation
  • Paul FosterCEO Global Esports Federation
  • Alex Inglot, Commissioner, ESL Pro League
David Dellea
Director
Altman Solon’s Sports Practice
Paul J Foster
Chief Executive Officer and Member
Global Esports Federation Board
Alex Inglot
Commissioner
ESL Pro League
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11:05 - 12:05

SA Summit – Touchdowns, Home Runs and Slam Dunks

Lessons from the North American leagues on building your brand and investing in your fans over the long-term

Moderator: David Eades

  • Marc CiampaVP Content, New Jersey Devils
  • Rob Alberino, VP of Content and Production, Kansas City Chiefs
  • Brett Gosper, Head of Europe & Asia-Pacific, NFL
  • Scott Kegley, VP Digital Strategy, Atlanta Falcons
Rob Alberino
Vice-President of Content and Production
Kansas City Chiefs
Brett Gosper
Head of Europe & Asia-Pacific
National Football League (NFL)
Scott Kegley
Vice-President Digital Strategy
Atlanta Falcons
David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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12:30 - 13:00

We really need to talk about …

Join us for a bar stool chat in the Exhibition Hall with Dale Vince, green-energy industrialist, climate activist, and Chairman and Owner of ‘the greenest football club on the planet’ – Forest Green Rovers. How you can create a win-win when you shake up your sport. 

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14:00 - 14:05

SA Summit – Introduction

David Eades, MC and Moderator

David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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14:05 - 14:35

SA Summit – Sport’s Perfect Storm

Roger Mitchell, author of the newly released ‘Sport’s Perfect Storm’, explores some of the serious structural challenges federations and sports rights holders are facing including the fragility of the financial structures supporting the sports ecosystem.

Roger Mitchell, corporate financier, founding CEO of the Scottish Professional Football League and author of ‘Sport’s Perfect Storm’

Roger Mitchell
Podcaster, founding CEO of the Scottish Professional Football League, and author of ‘Sport’s Perfect Storm’
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14:35 - 15:20

SA Summit – Facing The Challenges

With geo-political instability, increasing levels of complexity in putting on major events, changing patterns of fan behaviour and growing interest from institutional investors, how can sport hold its own?

 Moderator: Sarah Mulkerrins, Presenter, BBC 

  • Alan Gilpin, CEO, World Rugby 
  • Simon Kuper, Author and Journalist, Financial Times 
  • Chris Argyle-Robinson, Research & Strategy Director, Co-founder, Redtorch  
  • Zena Wooldridge OBE, President, World Squash 
Sarah Mulkerrins
Presenter
BBC
Alan Gilpin
CEO
World Rugby
Simon Kuper
Journalist and author
Financial Times
Zena Wooldridge OBE
President
World Squash
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15:20 - 15:40

SA Summit – AI : Disruptive Force, All Hype or The Future Of Sport?

Artificial Intelligence in not new to the world so what is different now?  The advancement in computing technology at much lower cost has provided deep access to massive data sets which can result in insights at your fingertips. The power of these new models – called GenerativeAI (or GenAI) – has the power to disrupt markets, industries, and even sports.  But in every disruption is a massive opportunity.  The history and advantages of GenAI will be explored, along with its implications on cyber, risk, ethical decisions, and organisations in the sports industry, both large and small.

Sulabh SoralHead of AI, Deloitte UK, Advisory Board Member, All-Party Parliamentary Group on Artificial Intelligence

Sulabh Soral
Chief AI Officer
Deloitte, UK
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15:40 - 16:25

SA Summit – The Technology Conundrum

The speed of and scope of technological advances is challenging for even the most fleet-footed of sports. This session considers the risks and opportunities facing sports organisations in the coming years.

Moderator: Andy MiahChair in Science Comms & Future Media, University of Salford, Manchester

  • David Fowler, Co-Founder, Sports Tech Match
  • Beth JohnsonManaging Director, Umbrella
Andy Miah
Professor, Chair of Science Communication & Future Media
University of Salford
David Fowler
Co-Founder
SportsTech Match
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16:25 - 16:30

SA Summit – Closing Remarks

David Eades, MC and Moderator

David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator

Thursday 11 April

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09:30 - 09:40

SA Summit – Opening Remarks

David Eades, MC and Moderator

David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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09:40 - 09:55

SA Summit – Tackling Online Abuse In Sport

Mohammed Ben Salayem, President, FIA, in a Keynote Conversation with David Eades

Mohammed Ben Sulayem
President
FIA
David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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09:55 - 10:10

SA Summit – Solutions in Action

A look at the state-of-play in terms of online abuse in sport, sharing insights and learnings gathered from some of the biggest sporting events on the planet, and showing how technology, sports bodies and law enforcement are working together to create a safer online environment for athletes and officials.

Jonathan HirshlerCEO, Signify

Jonathan Hirshler
Co-Founder & CEO
Signify Group
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10:10 - 10:55

SA Summit – Whose Responsibility Is It?

Addressing rising levels of abuse received by players, officials and fans.

Moderator: David Eades, MC and Moderator

  • Sanjay Bhandari, Chair, Kick It Out
  • Sarah GregoriusDirector of Global Policy & Strategic Relations, Women’s Football, FIFPRO
Sanjay Bhandari MBE
Chair
Kick It Out
Sarah Gregorius
Director Global Policy and Strategic Relations for Women’s Football
FIFPRO
David Eades
Media and Presentation Trainer
Conference Host, MC & Moderator
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10:55 - 11:25

SA Summit –  Breaking Through The Line: The Future of Sports Injury Data and Science

A ground-breaking, data-led approach to injury reduction which cuts across all sports, presented by Podium Analytics.

  • Professor Constantin Coussios OBE , Director, The Podium Institute for Sports Medicine and Technology, The University of Oxford
  • Andy Hunt, CEO, Podium Analytics
Professor Constantin Coussios OBE FREng
Director, The Podium Institute for Sports Medicine and Technology
The University of Oxford
Andy Hunt
CEO
Podium Analytics
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11:25 - 12:10

SA Summit –  International Diplomacy In Action – Harnessing The Soft Power of Sport

Sport’s influence in the world is unquestioned. How to make the most of that potential at a time of heightened global tension.

Moderator: Dr J Simon RofeReader/Associate Professor in Diplomatic and International Studies

Dr. J. Simon Rofe
Reader and Associate Professor in International Politics
University of Leeds
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12:10 - 12:15

SA Summit – Closing Remarks