Conference Streams
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Monday 08 April
11:00 - 12:00
Opening of the SportAccord conference programme
Martin Gibbs, Managing Director, SportAccord
Ian Metcalfe
12:00 - 12:20
Speaker’s Corner
Lunch / Dr. Gongsak Yodmani – SAT
Tuesday 09 April
11:30 - 11:50
Speaker’s Corner
Chantal Abadie – OnePlan
12:30 - 12:50
Speaker’s Corner
Dr Adam Kosa, Member of the European Parliament, President of the International Committee of Sports for the Deaf (ICSD) in conversation with David Eades
14:00 - 14:20
Speaker’s Corner
Janelle Janis – Explore Edmonton
14:30 - 14:50
Speaker’s Corner
Clarence Perez Diaz – Healthy Sports Organisations
Wednesday 10 April
09:30 - 09:40
SA Summit – Opening Remarks
Dame Katherine Grainger, Chair, UK Sport
09:40 - 10:20
SA Summit – Interactive Entertainment: How Gaming Is Changing Our Media, Our World And Our Sports
Mark Rein, Vice President, and Co-Founder, Epic Games, in a Keynote Conversation with Moderator David Eades
10:20 - 11:05
SA Summit – Gaming and Esports: A Real Opportunity or Passing Fad for Sports Rights Holders?
What is the potential value of the intellectual property held by different rights holders and federations in the gaming and esports sphere, and for all but a minority of sports is this really going to make a difference?
Moderator: David Dellea, Director, Sports Practice, Altman Solon
- Alice Dearing, Olympic open water swimmer and gamer
- Alban Dechelotte, CEO, G2, and IOC Esports Commission
- Paul Foster, CEO, Global Esports Federation
- Alex Inglot, Commissioner, ESL Pro League
11:05 - 12:05
SA Summit – Touchdowns, Home Runs and Slam Dunks
The Superbowl 2024 has shown the potential for growing your fanbase in some unexpected ways and building on opportunities that arise. This panel considers lessons from North America about creative approaches to build their brands and invest in their fan engagement over the long-term.
Moderator: Sarah Mulkerrins, Presenter, BBC
- Marc Ciampa, VP Content, New Jersey Devils
- Rob Alberino, VP of Content and Production, Kansas City Chiefs
- Brett Gosper, Head of Europe & Asia-Pacific, NFL
- Scott Kegley, VP Digital Strategy, Atlanta Falcons
11:30 - 11:50
Speaker’s Corner
Jen Falding – Sport Liverpool
12:30 - 12:50
Speaker’s Corner – We really need to talk about …
Join us for a bar stool chat in the Exhibition Hall with Dale Vince, green-energy industrialist, climate activist, and Chairman and Owner of ‘the greenest football club on the planet’ – Forest Green Rovers. How you can create a win-win when you shake up your sport in conversation with David Eades
14:00 - 14:05
SA Summit – Introduction
David Eades, MC and Moderator
14:05 - 14:35
SA Summit – Sport’s Perfect Storm
Roger Mitchell, author of the newly released ‘Sport’s Perfect Storm’, explores some of the serious structural challenges federations and sports rights holders are facing including the fragility of the financial structures supporting the sports ecosystem.
Moderator David Eades in conversation with…
Roger Mitchell, corporate financier, founding CEO of the Scottish Professional Football League and author of ‘Sport’s Perfect Storm’
14:35 - 15:20
SA Summit – Facing The Challenges
With geo-political instability, increasing levels of complexity in putting on major events, changing patterns of fan behaviour and growing interest from institutional investors, how can sport hold its own?
Moderator: Sarah Mulkerrins, Presenter, BBC
- Alan Gilpin, CEO, World Rugby
- Chris Jenkins OBE, President, Commonwealth Games Federation
- Simon Kuper, Author and Journalist, Financial Times
- Chris Argyle-Robinson, Research & Strategy Director, Co-founder, Redtorch
- Zena Wooldridge OBE, President, World Squash
15:20 - 15:40
SA Summit – AI : Disruptive Force, All Hype or The Future Of Sport?
Artificial Intelligence in not new to the world so what is different now? The advancement in computing technology at much lower cost has provided deep access to massive data sets which can result in insights at your fingertips. The power of these new models – called GenerativeAI (or GenAI) – has the power to disrupt markets, industries, and even sports. But in every disruption is a massive opportunity. The history and advantages of GenAI will be explored, along with its implications on cyber, risk, ethical decisions, and organisations in the sports industry, both large and small.
Sulabh Soral, Head of AI, Deloitte UK, Advisory Board Member, All-Party Parliamentary Group on Artificial Intelligence
15:40 - 16:25
SA Summit – The Technology Conundrum
The speed of and scope of technological advances is challenging for even the most fleet-footed of sports. Building on the AI Agenda, this session considers the risks and opportunities facing sports organisations in the coming years.
Moderator: Andy Miah, Chair in Science Comms & Future Media, University of Salford, Manchester
- David Fowler, Co-Founder, Sports Tech Match
- Beth Johnson, Managing Director, Umbrella
Thursday 11 April
09:30 - 09:40
SA Summit – Opening Remarks
David Eades, MC and Moderator
09:40 - 09:55
SA Summit – Tackling Online Abuse In Sport
Mohammed Ben Salayem, President, FIA, in a Keynote Conversation with David Eades
09:55 - 10:10
SA Summit – Solutions in Action
A look at the state-of-play in terms of online abuse in sport, sharing insights and learnings gathered from some of the biggest sporting events on the planet, and showing how technology, sports bodies and law enforcement are working together to create a safer online environment for athletes and officials.
Jonathan Hirshler, CEO, Signify
10:10 - 10:55
SA Summit – Whose Responsibility Is It?
Overcoming rising levels of abuse received by players, officials and fans.
Moderator: David Eades, MC and Moderator
- Wayne Barnes, Former World Cup Referee
- Janie Frampton OBE, Vice President, International Federation of Sports Officials
- Sanjay Bhandari, Chair, Kick It Out
- Sarah Gregorius, Director of Global Policy & Strategic Relations, Women’s Football, FIFPRO
- Jonathan Hirshler, CEO, Signify
10:55 - 11:25
SA Summit – Breaking Through The Line: The Future of Sports Injury Data and Science
A ground-breaking, data-led approach to injury reduction across all sports, presented by Podium Analytics.
- Professor Constantin Coussios OBE FREng , Director, The Podium Institute for Sports Medicine and Technology, The University of Oxford
- Andy Hunt, CEO, Podium Analytics
11:25 - 12:10
SA Summit – International Diplomacy In Action – Harnessing The Soft Power of Sport
Sport’s influence in the world has never been more keenly examined. From global politics, to community action, ethical and moral challenges. This panel will consider how to make the most of that potential at a time of heightened global tension and accelerated social pressures.
Moderator: Dr J Simon Rofe, Reader/Associate Professor in Diplomatic and International Studies, University of Leeds
Neil Rami, Chief Executive, West Midlands Growth Company
Liz Nicholl DBE, President, World Netball and former CEO, UK Sport