Thursday 11 April

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14:00 - 14:15

MediaAccord – Opening Remarks

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14:15 - 15:00

MediaAccord – Paris Through The Media Lens

A look ahead at what promises to be the most technologically complex and visually stunning Olympic spectacle ever. Enjoy a sneak peek on what to expect when Paris opens its doors to the world, while setting new standards for broadcast and production creativity.

 Moderator: James Pearce, Communications consultant and media trainer

  • Pierre Galy, Head of Sports, Agence France-Presse
  • Yiannis Exarchos, Chief Executive Officer, OBS, and Executive Director, Olympic Channel
James Pearce
Communications Consultant and Media Trainer
Pierre Galy
Head of Sports
Agence France-Presse
Yiannis Exarchos
Chief Executive Officer
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15:00 - 15:30

MediaAccord – Towards A World Of Immersive Experience

Professor Andy Miah outlines how the worlds of immersive technologies are converging with artificial intelligence to create new audience experiences, which are transforming the landscape of the sports world, from stadium architecture to remote experiences. The implications of these transformations for how media content is designed, delivered, and what legacy it leaves as part of humanity’s sports heritage outline critical insights for how events must rethink their media strategy for the future.

  • Andy Miah, Chair in Science Comms & Future Media, University of Salford, Manchester
Andy Miah
Professor, Chair of Science Communication & Future Media
University of Salford
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15:30 - 16:15

MediaAccord – Data, AI, OTT: Navigating Digital Opportunities

Disruption & Opportunity: As new technologies proliferate, the expectations of sports audiences are continuously rising.  Rights owners and broadcasters are under more pressure to deliver better content, in greater volume, faster than ever before, often without a clear path to monetization. This session will bring together thought leaders with an innovation mindset to offer practical insights on how federations and their partners can make the most of AI, fan data and new types of distribution to enable them to flourish now and in the future.

Moderator: James Pearce, Communications consultant and media trainer

  • Joe Edwards, Head of Marketing, British Basketball League
  • Melissa Lawton, Chief Content Officer, SailGP
  • Ellie Roach, Digital and Data Services Lead, InCrowd Sports
  • Ross Tanner, Senior Vice President – EMEA , Magnifi
James Pearce
Communications Consultant and Media Trainer
Ellie Roach
Digital and Data Services Lead
InCrowd Sports
Ross Tanner
Senior Vice President - EMEA
Melissa Lawton
Chief Content Officer