Ellie Roach

Ellie is a CRM and Data specialist with over six years experience in leading planning and execution of acquisition, engagement and lifecycle strategies for international sports rights holders, venues and governing bodies. With a ‘fan first ‘mentality, Ellie has led CRM and Data projects for major rights holders, driving database growth and higher engagement and conversion rates. at InCrowd, Ellie is also responsible for defining and prioritising projects throughout the business to continuously drive innovation in data-driven personalisation across the digital landscape.