Media Centre

Key contacts: Media and Communication

SportAccord Media & Communications

Pierre Germeau
Head of Media & Communications

Jenny Edmondson
International Media Relations & Communications

Host City (Birmingham & West Midlands) Media & Communications

Rabia Raza
Head of Media & Communications

Tom Marlow
Communications Manager

Press and Media enquiries

Speaker media Interview requests

Mobile App support

General support


General delegate information
Please use the Mobile App

Other general enquiries

Please email Media Advisories to

AIMS Hats OFF Party!
Date: Tuesday 10 April
Source: AIMS

The Power of Sporting Events – Engaging for a Sustainable Future
Date: Tuesday 10 April
Source: Sport Event Denmark

48th ASOIF General Assembly – Livestreaming Link
Date: Tuesday 9 April
Source: ASOIF 

48th ASOIF General Assembly – The Agenda
Date: Tuesday 9 April
Source: ASOIF 

48th ASOIF General Assembly – The Press Release
Date: Tuesday 9 April
Source: ASOIF 

EventScotland Whisky Tasting Reception
Date: Tuesday 9 April
Source: EventScotland

The Media Kit has been sent to registered media.

If you are a registered media and you did not receive the Media Kit, please send us an email at and we will send it.

Media outlets and journalists can apply for complimentary accreditation. For consideration, a journalist must meet the following credentials:

  • Register an application for media accreditation via the SportAccord website using the following link:
  • Be a current working journalist or a recognised member of the press working for a national or international media outlet assigned for the SportAccord event, or
  • Freelance photographer, writer or internet reporter with a visible track record. The application must also be supported with an assignment letter on company letterhead; and provide recent news stories or links to content. Please note that submission of documents or news links is not a guarantee of media credential approval.

Successful applicants will receive an email confirmation and asked to complete their full registration at this time.


If journalists arrive at SportAccord without a media credential, they will be asked to apply for media accreditation via the SportAccord website ( If the application is successful, journalists will receive an email, asking them to complete full registration details online, and then proceed to the self-check-in kiosk to print their accreditation badge.

Please note, it is highly recommended, journalists apply for media accreditation BEFORE SportAccord begins (7th April 2024). Peak times/days may result in delays for on-the-spot media accreditation applications.

Registration and media application accreditation, applies to all media, journalists, photographers and broadcasting crews.


Please note, the deadline for journalists requiring a UK visa to support their media application has now passed and can no longer be facilitated.

All media applications are considered on a case-by-case basis.

Thank you for your interest in SportAccord 2024.

The SportAccord mobile app is a powerful, ‘must-have’ delegate tool designed to help provide an optimum delegate experience, save you time, hear the latest news and views, and connect with the people who matter most to you.

Key Features

  • Networking – introduce yourself and connect with other delegates
  • Set-up meetings with other delegates
  • Organise your personal agenda
  • Look up conference programme sessions
  • Check the Official Schedule for multi-events running throughout SportAccord 2024, including Dates, Times, Locations. These include:
    • official meetings, conference programme, workshops, Speakers’ Corner, cultural activities, official receptions, and much more
  • The Daily SportAccord newspaper: read up-to-the minute news and previews
  • News – across SportAccord content channels including social media, press releases, media advisories and so on
  • Floor Plan – how to find your way around SportAccord at the International Convention Centre, Birmingham – the Heart of Sport


Download the app following the guidelines emailed to you

The process to install the SportAccord App consists of three steps:

1. Respond to the GDPR compliance questions by accessing your registration profile. Once on your profile, select the GDPR MOBILE APP tab to answer the questions. Once answered please click on “NEXT STEP”. You will then receive an email with a unique 8-digit code.

2. Download the mobile app, “SportAccord,” from either the Apple Store or Google Play.

3. Activate the mobile app using the unique 8-digit code sent to you via email. Please note that you will only receive the unique 8-digit code after answering GDPR questions.

For any questions related to the Mobile App, please send us an email @