Online Exhibition Sales Process Launches for SportAccord 2021 in Ekaterinburg

LAUSANNE, Switzerland – SportAccord has launched the process for organisations involved in the business of sport to book exhibition space at the highly anticipated SportAccord World Sport & Business Summit 2021 in Ekaterinburg, Russia.

The movement’s most influential global gathering will reunite the international sporting community with an unmissable event from 23-28 May 2021.

As the only global sports industry event attended by all International Sport Federations and their stakeholders, SportAccord will also bring together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.

With 2,000 of the sporting world’s most influential decision-makers set to congregate in a stunning city that bridges Europe to the west and Asia to the east, SportAccord 2021 will offer a unique and exclusive networking environment for exhibitors who are seeking to make new connections and strengthen relationships.

A range of stand options, ranging from 9m² to 27m², are available within the engaging exhibition hall at the state-of-the-art IEC Ekaterinburg-Expo convention centre, flanked by SportAccord Stakeholder offices and meeting rooms situated on the mezzanine just a short distance away. Visit the website to view the SportAccord exhibition interactive floor plan or click on the following to view a 3-D flyover of the SportAccord 2021 exhibition space.

The hall itself will be a natural hub of activity at the heart of the event, and the vast majority of organisations that had planned to exhibit at SportAccord this year have already confirmed that they are committed to having a presence at the event in Ekaterinburg.

The exhibition space will feature a significantly larger SportAccord Café than in previous years, as well as a Network Zone (Including speakers’ corner), Meet & Greet Zone, Recharge Zone and a Media Zone, enabling even better networking opportunities.

Ekaterinburg, Russia’s fourth-largest city by population and GMP (Gross Metropolitan Product), is home to numerous professional teams across a wide range of sports and will host games during the 2022 FIVB Volleyball Men’s World Championship before staging the 2023 FISU Summer Universiade, having previously hosted 2018 FIFA World Cup matches and the 2019 AIBA World Boxing Championships.

With more than 40% of exhibitors at recent editions of SportAccord being cities and regions interested in hosting sporting events though, numerous cities – inside and outside Russia – will have a highly visible presence in the exhibition hall.

“With the sporting world looking forward to coming together again in a stunning setting, we are anticipating strong interest in exhibiting at this hugely significant edition of SportAccord in 2021,” SportAccord Business Development Manager Malcolm Hardman said.

“We have a range of stand options available and, as there has been a very positive response since the delegate registration process opened for SportAccord 2021 last month, we would advise those interested in benefiting from such tremendous exposure in the exhibition hall to get in touch soon.”

Head of Directorate of the Local Organising Committee Dmitry Putilin said: “SportAccord 2021 represents an outstanding opportunity for cities that are seeking to boost their event-hosting portfolios to enjoy unparalleled access to International Sport Federations and the global sports industry’s most important figures and organisations.”

Organisations can also become an official partner or exhibitor and discuss these investment opportunities by emailing

You can follow SportAccord’s events via Twitter @sportaccord or you can keep up-to-date via LinkedIn and FacebookYouTube and Flickr.



SportAccord brings together international sports federations and organisations involved in the business of sport. The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It engages international sports federations, athletes, industry, rights holders, organising committees, cities, government, agencies, media, technology, legal teams, medical professionals, inventors, and subject matter experts – represented at the highest levels.

SportAccord is the only global sports business event attended by all the international sports federations and their stakeholders, who host their Annual General Assemblies during SportAccord.

These stakeholders include: ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport), GAISF (Global Association of International Sports Federations) and Associate Members.

In addition, SportAccord receives the full support of the International Olympic Committee.