SportAccord scores Summit touchdown with NFL

LAUSANNE, Switzerland – SportAccord announces legendary NFL (National Football League) expert speakers at World Sport & Business Summit 2024 in Birmingham – West Midlands on 7-11 April 2024.

The Kansas City Chiefs’ Vice President of Content and Production, Rob Alberino, has been in the National Football League for over 25 years. In that time, he has been awarded 68 Emmys along with numerous other accolades for his work at NFL Films, the Philadelphia Eagles and the San Francisco 49ers.
You don’t get too many chances like this one – to be in the room with so many leading lights at the same time,” said Alberino, who is eager to take part in a dedicated session during the Summit plenary on what can learned from North American Leagues on building their brand and investing in their fans long-term.

I’m thrilled to be speaking about the NFL’s emergence into international markets – how we engage our fans and grow our fan base outside of the US. I’m also excited to learn what we can do better.

Going viral

Alberino will be joined by the master of creating viral NFL content – Scott Kegley, Vice President of Digital Strategy of AMB Sports + Entertainment (AMBSE), which owns the Atlanta Falcons.
Kegley has worked in the NFL for the last 18 seasons across digital and international media rights, including two seasons with Atlanta United in Major League Soccer:
With so many International Federations on hand at SportAccord, I think ‘The Power of Sport’ is the perfect theme for the 2024 conference,” he said.
Sports are at the centre of fan engagement, thanks to the passion of our fan bases. So I’m very excited to be in Birmingham, sharing our ideas and passion for sport.

Springtime in Birmingham

With less than three months to go to the SportAccord World Sport & Business Summit 2024 at the International Convention Centre (ICC) under the theme “The Power of Sport”, Alberino and Kegley are excited not only to be sharing valuable NFL insights but also gleaning vital learnings from the 1,500 delegates.
Fresh from last weekend’s NFL playoffs – the coldest on record for Kansas City Chiefs’ rivals Miami Dolphins – Alberino concluded:
I’m very much looking forward to Spring in Birmingham and the world-famous warm welcome of this region in the UK!

Register now – early bird

The early bird delegate pass of CHF 1,500 for the SportAccord World Sport & Business Summit 2024 is available until 31 January on SportAccord’s registration platform ( – Register now!