Registration open – SportAccord World Sport & Business Summit

LAUSANNE, Switzerland – SportAccord World Sport & Business Summit 2024 in Birmingham, West Midlands on 7-11 April 2024 is now open for registration with a sneak preview of the event programme and a second reveal of world-class speakers.

The news comes on the back of last week’s high profile speaker reveal for sport’s most influential industry gathering for over 1,500 delegates at the award-winning International Convention Centre (ICC) with conference programme theme “The Power of Sport”.

Register now – early bird rate

Registration has opened for the SportAccord World Sport & Business Summit 2024, with an early bird delegate pass offering an ideal opportunity to secure attendance at the biggest sport and business meeting of the year.

The early bird rate of CHF 1,500 is available until January 31, 2024 on SportAccord’s registration platform (

SportAccord Summit preview – stellar speakers

The SportAccord World Sport & Summit 2024 will run from Sunday 7 April to Thursday 11 April, with a host of local cultural activities also on offer before and after the event. The core of the Summit consists of official assemblies and meetings, joint IOC/International Federation meetings, the conference programme under the theme of the Power of Sport and an extensive exhibition space. Full details of the Summit programme, including cultural events, dinners, receptions and networking can be found here

A highlight of the conference programme on Wednesday 10 April will be an exploration of how the North American professional league model has enabled teams to become ever more powerful rights holders, focusing in particular on innovation and the use of technology to deliver value for partners and build fan engagement.

Among the speakers on this theme joining from the US will be Scott Kegley, VP Digital Strategy at the Atlanta Falcons and Rob Alberino, VP of Content and Production at the Kansas City Chiefs.

Birmingham, West Midlands – famous warm welcome

Birmingham and the West Midlands are famous for their friendly people and rich industrial and cultural heritage and delegates will get a taste of this as part of the Summit as it takes place right in the city centre.

SportAccord President Uğur Erdener said: “We look forward to seeing familiar faces and making new friends and connections next April in Birmingham and the West Midlands at the SportAccord World Sport & Business Summit. Delegates can now register to secure their places at this highly anticipated event in the heart of the UK’s leading sport city and region.

Andy Street, Mayor of the West Midlands, said: “We all know how incredible the Commonwealth Games was for the West Midlands, but last year’s spectacle must be the start of a new sporting journey for our region – not the end.
“If we want to keep hosting the world’s biggest sporting events then showcasing our region to sport’s global decision makers is mission critical. That’s why this SportAccord conference is so important – and why I’m delighted we’ve been able to pull it off.

Leader of Birmingham City Council Cllr John Cotton said: “As a fantastic sporting city with a global reputation for staging unforgettable events, Birmingham is the perfect home for the SportAccord Summit 2024.
As a famously friendly city, we can also guarantee a warm Birmingham welcome to all visiting delegates.”

Lars Lundov, CEO of Sport Event Denmark, Gold Partner for 2024 said: “As a longstanding partner of SportAccord over the years we are delighted to confirm our Gold Partnership for the 2024 edition. I know our colleagues in Birmingham and the West Midlands will do a great job welcoming the global sports and business community to their exceptional city and region and we are really looking forward to it.

EventScotland and Tourism & Events Queensland are already confirmed as Silver Partners and iSportConnect will serve as Principal Media Partner.

Learn more about becoming a Partner, Exhibitor or Media Partner.