Yutang Sports is a sports market intelligence and sports marketing company consisting of a sports industry media outlet and sports sponsorship agency. It provides editorial content, market analysis and sports marketing business services such as consultancy and sponsorship sales. The company aims to open a window between the Chinese and international sports industry to bring value to both sides.
The media outlet provides the most up-to-date sports business news, media analysis and exclusive data reports on the Chinese sports industry in both Chinese and English languages, specifically focusing on sports marketing and sponsorship content. With millions of views in China per year, the company is considered one of the most important sports industry media outlets in China, one that provides regular services to corporate clients.
Yutang’s sports sponsorship agency helps international and domestic sports rights holders/events to partner with Chinese brands. With 20 years of experience in the field of marketing and sponsorship, Yutang Sports has accumulated rich experience, established wide networks and possesses unique insights into the business. The company has successfully facilitated partnerships between many sports events and Chinese brands such as Stankovic Continental Cup and Sunshine Insurance Group, Snooker players & K-boxing, Beijing Half Marathon and Rarone, driving development for both sports and sponsors.