SportAccord Welcomes Return of Principal Media Partner Yutang Sports

SportAccord announces the return of Yutang Sports from China as a Principal Media Partner ahead of the World Sport & Business Summit in Birmingham – West Midlands, United Kingdom from 7 – 11 April 2024.

With nearly 20 years experience in the sports business sector, Yutang Sports is a leading Chinese sports marketing and media platform, its ultimate mission to connect China and the rest of the world through sports.

Powered by a comprehensive media and marketing system, Yutang Sports is dedicated to reporting sports business and marketing trends; and providing sports business news, analysis, and exclusive data reports. With a deep understanding of markets, an extensive network and specialist competencies, Yutang Sports can support international leaders and sports stakeholders in developing successful sports and business-related ambitions within China.

We are delighted to have the continued support and commitment of Yutang Sports as a Principal Media Partner who has been providing extensive media coverage globally for SportAccord since 2016,” said Martin Gibbs, Managing Director of SportAccord. “Their influence goes way beyond China and reaches Chinese sports business leaders around the world.

The partnership reinforces SportAccord’s commitment to connect key influencers and decision-makers in the world of sport, with the Summit providing a unique and trusted platform for the gathering of leaders representing all areas of the sports ecosystem.

Mr Li Jiang, Co-founder and Executive Director of Yutang Sports said:

We are thrilled and privileged to be collaborating on our sixth edition of SportAccord. As one of the world’s most prestigious gatherings for the sports and business community, the Summit will demonstrate the Power of Sport and lead the industry to thrive in the post-pandemic era.

“As one of SportAccord’s Principal Media Partners, Yutang Sports will fulfil our mission to share and spread the leading voices, bridging China with the global sports ecosystem. With all eyes on Birmingham, the world-renowned city with a profounding sports heritage, I can’t wait for our reunion with the Summit in April.

The Power of Sport

The ‘Power of Sport’ is the overarching theme for this year’s World Sport & Business Summit conference programme with legendary expert speakers recently announced from the NFL (National Football League). Rob Alberino, Vice President of Media and Marketing at The Kansas City Chiefs has won numerous accolades for his work across the NFL.

You don’t get too many chances like this one – to be in the room with so many leading lights at the same time,” said Alberino, who can’t wait to get started at a dedicated session during the Summit plenary entitled “Decoding success: lessons from North American Leagues on strategic brand building, revenue prioritisation, and fan loyalty.”

I’m thrilled to be speaking about the NFL’s emergence into international markets – how we engage our fans and grow our fan base outside of the US. I’m also excited to learn what we can do better.

Yutang Sports – the gateway

Chinese-speaking sports bodies and businesses who wish to become involved, showcase their organisations, and connect with the most influential leaders in sport, are encouraged to contact Yutang Sports in China to discuss the opportunities available at SportAccord.

Register now – preferential rate

With the preferential registration rate due to end on 29 February 2024, business leaders can register at


Image description: LI Jiang, co-founder and executive director of Yutang Sports –   copyright ©️Getty Images