Today, World Squash launched its new official website at www.worldsquash.sport, adopting the dedicated digital identity created specifically for the global sports community: .SPORT
“We are incredibly excited to launch our new digital home at worldsquash.sport. This strategic move underscores our commitment to innovation and our ambition to enhance digital engagement as we prepare for our historic Olympic debut at the LA28 Olympic Games. Adopting the .SPORT domain provides us with a secure, credible, and consistent digital presence that truly reflects our identity as a global sport, and we are proud to join a community dedicated to the integrity of sport online.” said World Squash CEO William Louis-Marie.
As part of this strategic digital transition, World Squash has acquired a portfolio of 30 .SPORT domain names, ensuring a cohesive, credible, and consistent digital presence. The main website, previously worldsquash.org, now redirects seamlessly to the new flagship domain, worldsquash.sport.
“We are delighted to welcome World Squash to the growing .SPORT community,” said Prof. Dr. Uğur Erdener, President of SportAccord. “.SPORT was created exclusively for verified sports stakeholders, offering unmatched security, clear affiliation, and digital integrity. World Squash’s decision to join this community underscores their commitment to those shared values and their vision for the future.”
The .SPORT domain is already used by more than 1,000 organisations, including over 50 Olympic and non-Olympic International Federations. Unlike traditional internet extensions open to speculation and reselling, .SPORT implements a rigorous verification process, ensuring that only legitimate sports entities gain access.
Adopting .SPORT helps World Squash clearly communicate its sports identity, enhance discoverability through improved SEO, and secure its digital presence. World Squash joins a growing community of sports organisations, media agencies, marketing companies, governance bodies, educational institutions, and service providers that have embraced .SPORT, strengthening their position in the global sports community.
About .SPORT
Managed by SportAccord, DOTSPORT (.SPORT) is a top-level domain reserved exclusively for recognised sports organisations. With over 1,000 verified entities, including more than 50 International Federations, now using .SPORT, the domain supports stronger branding, improved visibility, and greater protection in the digital space.
Unlike traditional domains, .SPORT is protected by a strict verification process, ensuring that only legitimate stakeholders can register. This approach upholds the credibility and unity of the sports community online.
To learn more or apply for a .SPORT domain, visit www.join.sport or contact [email protected].
