LAUSANNE, SWITZERLAND – Want to get the inside track on what to expect when Paris opens its doors to the world for the Olympic Games, while setting new standards for broadcast and production creativity?
Join us at MediaAccord (Day 4 – Thursday, 11 April) to hear from Olympic Broadcasting Services and Agence France-Presse – leading global news agency and long term SportAccord Media Partner – on the most technologically complex and visually stunning Olympic Games in history.
Paris 2024 – unique in so many ways
Paris 2024 will be showing the world the best France has to offer in just 140 days, transforming world-famous monuments into magnificent competition venues – from the Eiffel Tower and Trocadéro to Roland-Garros Stadium and Château de Versailles.
“It’s not only the athletes who will have to be at the top of their game in Paris: this is the ultimate test for media companies. MediaAccord is a rare opportunity for all the stakeholders in sport to come together, listen, discuss and learn about the latest trends and developments,” explained James Pearce – award-winning sports journalist & broadcaster, covering eight Olympic Games – and MediaAccord’s moderator.
Olympic Broadcasting Services (OBS) will be taking broadcast coverage of Paris 2024 to an entirely new level, with more coverage than ever before and innovative technologies being used – the stage is set for a spectacular Games in Paris that will redefine how viewers experience this global event.
Yiannis Exarchos, Chief Executive Officer of Olympic Broadcasting Services (OBS) and Executive Director of the Olympic Channel explained: “Technological enhancements like UHD HDR, immersive sound and AI integration contribute to our commitment to capture the essence and emotions of athletes.
“With a desire for more human interaction post-pandemic, Paris 2024 coverage will provide more content than ever before and behind-the-scenes material for a deeper connection to the Games experience.”
Paris 2024 – breaking news with tech twist
With over 20,000 journalists accredited for Paris 2024, covering 41 venues in Paris, across France and in Tahiti – where surfing will be staged – the editorial coverage will be immense, and this time with a technological twist.
“At MediaAccord, we’re looking forward to discussing the attractiveness of innovations including robotics and artificial intelligence for measuring and increasing the audience for the Paris Olympic Games editorially,” explained Pierre Galy, Head of Sports at Agence France-Presse, International Olympic Committee (IOC) officially recognised news agency and member of the IOC Press Commission.
Immersive technologies – transforming sports fan experiences & content design
MediaAccord also has two fascinating tech-focused sessions looking at how immersive technologies are converging with artificial intelligence to create brand new experiences for sports fans around the world.
Join Andy Miah – Chair in Science Comms & Future Media at University of Salford, Manchester – for his Towards a World of Immersive Experience session.
Want to know how AI and wider tech impacts how media content is designed?
Meet Ellie Roach – Digital and Data Services Lead at InCrowd Sports, and Ross Tanner – Director at Magnifi, for the Data, AI, OTT: Navigating Digital Opportunities session.
“The importance of data in driving engagement and creating connections between sports organisations, brands and fans is undeniable,” said Roach. “I’m looking forward to sharing thoughts on the best data technology stacks to help deliver more cohesive, immersive and personalised digital experiences.”
“The sports media industry is evolving at a rapid pace, and keeping up is a challenge for Federations – I will be sharing my insight on how new technologies, especially in AI, are giving new opportunities for fan growth and associated revenues,” explained Tanner.
SportAccord 2024 – join world’s leading sports industry experts
Meet renowned global experts in sport, industry and academia and join over 1,500 delegates and exhibitors at SportAccord World Sport & Business Summit on 7-11 April at the award-winning International Convention Centre (ICC) in Birmingham – West Midlands.
Register now: https://register.event-works.com/sportaccord/birmingham2024/e/ce/
Partners
SportAccord2024 is supported by a number of partners and suppliers:
- Gold Partner: Sport Event Denmark
- Silver Partners: EventScotland, Explore Edmonton, Tourism & Events Queensland
- Bronze Partner:Sport Liverpool, Sports Authority of Thailand
- Official Suppliers: DB Schenker, Wiz-Team
