The World Urban Games (WUG) is the ultimate celebration of new-generation sports forged by the spirit of youth. It is a showcase for the skill, style and power of the most inspirational urban athletes on the planet.
The World Urban Games comprises a wide-ranging programme of competitive and showcase urban sports complimented by a Festival of youth-focused music, art and culture.
SHORT TERM BENEFITS
Ability to significantly increase occupancy in local hotels for the week, by up to 5,000 room nights
Incremental room nights, if located within a city that has seasonality
Increase in spend by delegates within the local economy through meals, event and tourist activities
Increase in spend by delegates to local suppliers such as Exhibition, transportation and AV
Host City specific sponsorship and exhibition sales opportunities
LONG TERM BENEFITS
Increase in hosting world class sporting events and higher profile events with greater returns
Opportunity for cities to maintain and attract new commercial partners locally and internationally
Positive impact on the local sporing community and to enhance relationships with local National Sport Federations and for them with their International Sport Federations
Opportunity to positively impact Sport Tourism in your city
Repeat tourism from the delegation