SportAccord renews its long-standing partnership with Explore Edmonton for the IF Forum 2025, reinforcing a mutual focus on strategic collaboration, delivery excellence, and meaningful legacy in international sport. As the official Destination Marketing and Management Organisation for Alberta’s capital, Explore Edmonton brings proven expertise in major events. Its Sport & Culture team supports more than 50 sporting events annually, helping position the city as a standout host for International Federations seeking both operational excellence and authentic engagement.
“We need to be front and centre with International Federations to ensure they understand the value and appeal in partnering with us,” said Cindy Medynski, Director of Sport & Culture Events. “Our goal is to support events that enhance the wellbeing of our citizens and leave a lasting impression.”
As a returning partner of the IF Forum, Explore Edmonton joins sport leaders to forge partnerships that lead to transformative, legacy-driven events. For the International Federations, the value lies in Edmonton’s ability to deliver not only economic impact, but also meaningful community engagement and lasting impressions. This is an ideal combination for organisations seeking a distinctive venue.
SportAccord is proud to continue this collaboration alongside its other official partners, including Marsh, Sport Event Denmark, and Dawson Andrews. Together, these organisations support the international sport community through shared expertise, strategic insight, and a commitment to long-term impact.
About the International Federation (IF) Forum
The IF Forum, hosted by SportAccord in Lausanne, takes place annually and addresses the specific needs of Olympic and non-Olympic International Federations. The Forum focuses on sharing best practices and knowledge on critical topics. The three-day event is by invitation only and open to International Federations including members of ASOIF, WOF, ARISF, and AIMS. The IF Forum gathers more than 400 leaders from the IOC, IFs, sports business leaders, and exclusive IF Forum partners.
The International Federation (IF) Forum 2025 will take place from 27 to 29 October 2025 at the Olympic Museum in Lausanne. In an era marked by geopolitical shifts, digital transformation, and evolving expectations, the IF Forum 2025 will provide a vital space for reflection, connection, and shared insight. Discussions will focus on the challenges and opportunities shaping the future of sport, with a programme designed to foster dialogue and practical takeaways.
Visit the IF Forum 2025 website for more details on this year’s edition.
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