SPORTACCORD 2024 INSIGHTS: Festivalisation of major sport events
Festivalisation – exciting festival-style programming, ultimately designed to produce the “wow” response from event goers…...
Festivalisation – exciting festival-style programming, ultimately designed to produce the “wow” response from event goers…...
SportAccord 2024, the world’s most influential sports industry gathering, was filled with soul-stirring moments –…...