YouTube, always represented at SportAccord Convention, is launching an international football channel called Love Football, which will include highlights from Italy's Serie A, France's Ligue 1, Major League Soccer, Brazil's top competition and the Championship, FA Cup and Capital One Cup from England. Love Football offers fans the ability to subscribe to content on YouTube from their favourite leagues 

The UK's Channel 4 drew an average audience of 7.6 million viewers for the London 2012 Paralympics Opening Ceremony over 3-plus hours. The audience peaked at 10.7 million people in the 15 minutes from 20:45 

ESPN is increasing its rights fee by 100% for Major League Baseball under a new deal from 2014 to 2021. The $5.6 billion contract averages $700 million a year, double the current rate. "It is a lot of money," ESPN President John Skipper, a past SportAccord Convention speaker, commented: "We don't do these deals without acutely understanding how to grow our business. In that context, it makes sense to us" 

BSkyB, broadcast partner of the 2011 SportAccord Convention in London, has signed a new deal with Matchroom Sport to be the principal boxing promoter on Sky Sports.