Sports Bureau of Macau SAR Government extends SportAccord Gold Partnership


LAUSANNE, Switzerland – The Sports Bureau of Macau SAR Government has renewed its long-running Gold Partner status at SportAccord’s World Sport and Business Summit for the 2020 edition of the international sports movement’s most influential global gathering in Beijing, China.

The Sports Bureau of Macao SAR Government has an established presence at SportAccord, having supported the event since the 2008 edition in Athens, Greece.

As a Gold Partner once again next year, the Sports Bureau will be provided with a prestigious platform to connect with attendees from across the sporting world who will come together for a week of high-level meetings, engaging conferences and a bustling exhibition, from 19-24 April, 2020.

With the 2020 SportAccord World Sport and Business Summit set to shine a spotlight on the region and its sports development strategies, the Sports Bureau of Macao SAR Government will be ideally placed to link up with new and established connections at the China National Convention Center (CNCC).

The Sports Bureau seeks to promote sport at all levels with athletes and citizens alike. It focuses on creating the necessary conditions for the development of sport and plays an active role between sports associations as well as encouraging citizens to lead a healthy lifestyle.

Nis Hatt, Managing Director, SportAccord, said: “The Sports Bureau of Macao SAR Government’s unwavering support for 13 uninterrupted years illustrates the organisation’s commitment, not only to SportAccord and the World Sport and Business Summit, but also to staying at the forefront of the international sporting community’s minds.”

“With a strategy that enables people to participate in sport from grassroots to elite levels, as well as hosting international sport events, Macau is a key contender as an international sports destination. We are grateful for their continued involvement and support as they build on a relationship with SportAccord that is becoming closer every year.”

With registration open for the 18th annual SportAccord event, interest from delegates and exhibitors is gathering momentum as Beijing prepares to welcome back sports industry stakeholders, including International Sport Federations, agencies, commercial entities and experts by becoming only the second city, after Lausanne in Switzerland, to have hosted the event on two occasions.

Pun Weng Kun, President of the Sports Bureau of Macao SAR Government added: “We are honoured to return again as one of the Gold Partners, as we look forward to enhancing Macau’s profile as an active sport city, making contributions to the positive growth and development in the global sport industry and being a significant part of the success of the SportAccord World Sport and Business Summit.”

Attending SportAccord enables delegates to network with sporting leaders at the highest levels, access an extensive conference programme, and experience the many opportunities on offer in one location, at the world’s leading global sports business event.

The conference programme will feature five streams – CityAccord, HealthAccord, LawAccord, MediaAccord and the SportAccord Summit – with numerous influential speakers already lined up to offer unmissable insights into a variety of vital areas in sport.

Organisations can become an official partner or exhibitor and discuss these investment opportunities with

The SportAccord 2019 Review magazine looks back at some of the many highlights that took place across the World Sport & Business Summit in Gold, Australia.

Follow developments and updates via Twitter @sportaccord using #SA2020, or keep up-to-date via LinkedIn and Facebook.

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SportAccord brings together international sports federations and organisations involved in the business of sport. The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It engages international sports federations, athletes, industry, rights holders, organising committees, cities, government, agencies, media, technology, legal teams, medical professionals, inventors, and subject matter experts – represented at the highest levels.

SportAccord is the only global sports business event attended by all the international sports federations and their stakeholders, who host their Annual General Assemblies during SportAccord.

These stakeholders include: ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport), GAISF (Global Association of International Sports Federations) and Associate Members.

In addition, SportAccord receives the full support of the International Olympic Committee.

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