John David

John David is a nationally recognised leader in sports tourism and serves as President & CEO of the Sports Events & Tourism Association (Sports ETA), the only trade association dedicated exclusively to the sports events and tourism industry.

Since taking the helm in 2023, John has led Sports ETA through record growth in membership, engagement, partnerships and industry influence, while helping to elevate sports tourism as a key destination and economic development strategy. Today, the industry generates more than $111 billion in direct spending and $274 billion in total economic impact annually across the United States.

Prior to joining Sports ETA, John spent 25 years with USA BMX, helping to transform the organisation into the world’s largest BMX sanctioning body while playing a leadership role in the sport’s Olympic growth in the United States.

Known for his energetic presentation style and visionary leadership, John is a sought-after keynote speaker who regularly addresses topics including sports tourism, destination strategy, leadership, economic impact and the future of live events. In 2024, he was named one of Northstar Meetings Group’s Most Influential Event Professionals.