Elena Korf

Elena Korf, Elena Korf, Director, Social and Community Impact at Nike and Co-Chair of the Physical Activity Committee at the World Federation of the Sporting Goods Industry (WFSGI), is a leader in strategic partnerships and social impact with extensive experience across the public, private, and nonprofit sectors.

Throughout her career, Elena has collaborated with UN agencies, sport federations, NGOs, and community organizations to develop partnership strategies, skills and initiatives that increase access to sport and physical activity. Her expertise spans strategic planning, partnership development, stakeholder engagement, and collective action, helping organizations align business objectives with meaningful social impact.

At Nike, she leads global partnerships that advance youth participation, gender equity, and coaching quality. Through her leadership roles at Nike and WFSGI, Elena brings together diverse stakeholders to address systemic challenges, mobilize cross-sector collaboration, and create sustainable solutions that enable more active, inclusive, and equitable communities. She is recognized for translating evidence and insights into action and for building partnerships that drive lasting impact at local, regional, and global levels.