As the Destination Management and Marketing Organization for Edmonton, Alberta, Canada, Explore Edmonton’s mission is to share our city’s vibrant story with the world, enhance the visitor experience, and drive tourism to our remarkable destination.
Edmonton is built for bold ideas and world-class events. Named one of Lonely Planet’s 2025 “Best in Travel” Top Cities and ranked 35th globally on Burson’s 2024 Ranking of Sports Cities, we create extraordinary experiences and lasting legacies for athletes, fans, and communities.
Explore Edmonton’s Sport & Culture team doesn’t just host events. They create launch pads for change. From sold-out crowds at the Edmonton PWHL Takeover Tour stop and WNBA Canada Game to turning city streets into racetracks for the Red Bull Soapbox Race, our people don’t wait for permission to innovate, collaborate, and reimagine the future.
Edmonton dares to do things differently. Here, sport isn’t just played—it’s celebrated, elevated, and remembered. Change the game. Create your legacy in Edmonton.
Visit CityOfGameChangers.com to learn more.
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