Ana Jelušić Black

Moderator

Ana Jelušić Black is a three-time Olympian and former Croatian alpine skier who made her Olympic debut at 15, the youngest competitor at the Salt Lake City 2002 Games. She later competed at Torino 2006 and Vancouver 2010, earning two World Cup podiums before retiring in 2012.

After her athletic career, Ana transitioned into sports communications, taking on roles with the IOC, FIS, Eurosport, Salomon, and others before founding Black Peak, where she specialises in strategic storytelling for the sports world.

Today, Ana combines her athlete’s perspective with industry expertise to bring global conversations to life. Fluent in multiple languages, she fosters dialogue that sparks curiosity, builds connections, and drives collaboration in sport.

Speaking at:

DateTimeItemConference Stream
28/10/202511:45Visibility vs viability: Can women’s sport deliver on its promise?