Giles Morgan

One of the world’s leading and most respected international sponsorship marketing executives & key opinion formers, with over 33 years of experience in the global marketing and the sports & entertainment industries. From 2005-2017, he was Global Head of Sponsorship for HSBC Holdings plc.

In addition, Giles is a prolific business podcaster – with his award-winning international sports-business podcast Are You Not Entertained – as host of” The Captain’s Table”, “The Groundsmen Conversations” and “The Bucket List”. Giles is a sought-after key-note speaker and moderator at international marketing conferences all over the world.

He has a proven track record of delivering strategic and targeted commercial marketing programmes around the world – with considerable experience in UK & Europe, the Middle East, The Americas, Asia & Australia. In particular, his expertise lies in both the development of creating sponsorship campaigns to generate brand affinity for international brands in new geographies as well developing international partnership strategies in sport and culture & the strategic investment in data & digital strategy & fan-tech as well as programs supporting diversity & inclusion & societally impactful CSR programs.

Giles is a keen amateur pub pianist, sports historian, passionate follower of Welsh Rugby and a truly abysmal golfer.