Jonny Murch

Jonny Murch is CEO of Redtorch, an independent research and creative agency specialising in international sport.

With over 20 years’ experience, Jonny has helped some of the world’s leading sports organisations and rights holders solve complex marketing challenges – from growing global audiences to building brand relevance in an increasingly competitive attention economy.

Under his leadership, Redtorch has become a trusted partner to global brands and federations, known for its ability to understand audiences, decode cultural signals, deliver high-performance creative, and turn insight into impactful communications.

At the heart of Jonny’s work is a passion for making sport more relevant – ensuring it connects with audiences in meaningful, lasting ways.