Niels Geven

As International Director of Sports & Arenas at Signify, the global leader in lighting, Niels Geven leads the company’s efforts to transform sports environments through the power of light.

He is dedicated to creating optimal lighting conditions that enhance player performance, support well-being, and elevate the fan experience across multipurpose sports venues worldwide.

Recognizing that lighting is often taken for granted, Niels is driven by a clear purpose — to unlock the extraordinary potential of light for athletes, spectators, and broadcasters before, during, and after every event.

With a proven background in the sports industry as a sponsorship manager and event director, Niels brings a deep understanding of the diverse needs of stakeholders involved in national and international competitions.

His expertise bridges the worlds of sport and innovation, helping partners realize the impact lighting can have both on and off the field.