The IF Forum 2025 will showcase the unique expertise of the event’s strategically selected and valued partners Marsh, Explore Edmonton, Sport Event Denmark, Dawson Andrews and Signify.
Each of these partners share SportAccord’s aim to use the IF Forum as a platform for leaders to connect, exchange ideas and shape the future of sport.
The IF Forum 2025 will feature a series of presentations delivered by the partners.
Marsh
The first partner presentation will be delivered on Tuesday 28 October by Marsh, who provide innovative risk management solutions for sports organisations worldwide to enable them to thrive and build resilience in an ever-changing environment.
Marsh’s Senior Vice-President of Global Sports and Events Industry Practice Thomas Guesde and Deputy Leader of Global Sports and Events Industry Practice Richard Tolley will present to leaders, highlighting their specialised sport, entertainment and media risk management services which include bespoke insurance programmes, athlete and event liability coverage, and crisis management consulting.
“Partnering with SportAccord is vital for Marsh because it places us at the heart of the global sports ecosystem, enabling direct engagement with key stakeholders across international sports federations. This partnership allows us to stay ahead of emerging risks and trends unique to the sports sector, ensuring that our solutions are relevant and impactful,” Marsh explained.
Explore Edmonton
Explore Edmonton, the Destination Management and Marketing Organisation for Edmonton, Alberta, Canada, will also present on Tuesday 28 October through Director of Sport and Culture Events Cindy Medynski and Event Attraction Manager Tim Kasper.
This will showcase Edmonton as a world-class destination with a proven ability to deliver outstanding major events, offering the highest level of support and hospitality to rights holders and participants.
“Our priority is to position Edmonton on the global stage and attract major events that deliver lasting economic, social, and cultural impact. Our partnership with SportAccord and the IF Forum is essential, as it provides unparalleled access to international sport leaders and federations, enabling us to cultivate strategic relationships, demonstrate Edmonton’s proven expertise in hosting world-class events, and showcase our capacity for collaboration,” Explore Edmonton said.
Dawson Andrews
Dawson Andrews will conclude the second day of the IF Forum with a partner presentation delivered by CEO Andrew Fulton and CTO Shaun Murphy.
Dawson Andrews designs, builds, and supports mission-critical software for International and National Federations, Leagues and Governing Bodies. The company works successfully with organisations including the Gaelic Athletic Association, offering services such as a Competitions API to deliver fixtures and results in real time across clubs and counties worldwide, a Stripe-powered payment platform, and vetting and compliance checks to enforce safeguarding and collecting participation data.
“Partnering with SportAccord and the IF Forum allows us to connect directly with the international sporting community, share learnings from our work with federations and governing bodies, and collaborate on the future of sport through technology. It gives us a platform to listen to the challenges faced by international federations and ensure that our solutions continue to deliver meaningful value at scale,” Dawson Andrews said.
Signify
Day three of the IF Forum on Wednesday 29 October will include a partner presentation from Signify’s Director of Sports and Arenas, Niels Geven.
Signify is the world leader in lighting for professionals and consumers, and its advanced products, systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces.
Sport Event Denmark
Sport Event Denmark is also a partner of the IF Forum, serving as the national sports event organisation established and supported by the Danish Government.
“As a long-standing Gold-partner of the SportAccord Convention as well as a faithful partner of the annual IF Forum, it remains important for us to maintain and expand international relations and business networking with the global sports leadership. Therefore, we find it very important to be able to meet with the top management of the IFs. Because we believe that value and development are created when people are united,” Sport Event Denmark said.
The IF Forum will run from 27-29 October at the Olympic Museum in Lausanne, themed on The New Global Reality in Sport: IFs in a world that refuses to stand still. The event will unite International Federation leaders and serve as a platform to exchange best practice and new ideas.
SportAccord is grateful for the support of its IF Forum 2025 partners, and further details can be found here.
