{"id":6515,"date":"2026-02-27T15:17:02","date_gmt":"2026-02-27T14:17:02","guid":{"rendered":"https:\/\/www.sportaccord.sport\/2026-conv\/?p=6515"},"modified":"2026-02-27T15:20:22","modified_gmt":"2026-02-27T14:20:22","slug":"sport-event-denmark-partners-with-sportaccord-2026","status":"publish","type":"post","link":"https:\/\/www.sportaccord.sport\/2026-conv\/sport-event-denmark-partners-with-sportaccord-2026\/","title":{"rendered":"Sport Event Denmark confirmed as Partner for SportAccord Convention in Baku"},"content":{"rendered":"<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.sportaccord.sport\/2026-conv\/partner\/sport_event_denmark\/\">Sport Event Denmark<\/a> has been confirmed as one of the first\u00a0silver\u00a0partners for the upcoming\u00a0SportAccord\u00a0Convention in Baku, reinforcing a decade-long collaboration built on shared ambition,\u00a0trust\u00a0and a commitment to shaping the future of international sport.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Established and supported by the Danish Government, <a href=\"https:\/\/www.sportaccord.sport\/2026-conv\/partner\/sport_event_denmark\/\">Sport Event Denmark<\/a> is the national organisation responsible for attracting and delivering major international sporting events. Over the past decade, it has played\u00a0a central role\u00a0in positioning Denmark as one of the world&#8217;s leading sports event destinations, with more than 250 international events delivered in close partnership with Danish cities and national federations.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><em>&#8220;The\u00a0SportAccord\u00a0Convention is a must-attend event for anyone involved in the business of sport.\u00a0It&#8217;s\u00a0where International Federations and other right holders unite with forward-thinking cities,\u00a0destinations\u00a0and nations.\u00a0We&#8217;re\u00a0thrilled to be back as a main partner,&#8221;<\/em> said Lars Lundov, Chief Executive of Sport Event Denmark.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A platform for the future of international sport<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">SportAccord\u00a0remains\u00a0the defining meeting point for the international sports ecosystem, bringing together International Federations, rights holders, cities and destinations to exchange ideas, forge partnerships and collectively address the opportunities and challenges shaping global sport.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the industry evolves through artificial intelligence, data-driven\u00a0decision-making\u00a0and digital innovation,\u00a0SportAccord\u00a0provides a critical forum for exploring how these technologies can enhance event delivery, deepen fan\u00a0engagement\u00a0and strengthen the long-term legacy of international events.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It is a platform <a href=\"https:\/\/www.sportaccord.sport\/2026-conv\/partner\/sport_event_denmark\/\">Sport Event Denmark<\/a> knows well. Denmark has developed a strong and interconnected\u00a0SportsTech\u00a0environment, connecting federations, cities, innovation hubs and technology companies working across data analytics, digital fan engagement, smart event operations and emerging sport formats,\u00a0tools that are increasingly central to how <a href=\"https:\/\/www.sportaccord.sport\/2026-conv\/partner\/sport_event_denmark\/\">Sport Event Denmark<\/a> plans, delivers and measures the impact of major international events.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Built on continuity,\u00a0trust\u00a0and innovation<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">From\u00a0SportAccord&#8217;s\u00a0perspective, this kind of long-term commitment is exactly what the convention is built on.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW16438425 BCX8\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><em><span class=\"NormalTextRun SCXW16438425 BCX8\">&#8220;Sport Event Denmark has been an important partner for\u00a0<\/span><span class=\"NormalTextRun SCXW16438425 BCX8\">SportAccord<\/span><\/em><span class=\"NormalTextRun SCXW16438425 BCX8\"><em>\u00a0for a number of years,&#8221;<\/em> said Kelly Fairweather, Managing Director of\u00a0<\/span><span class=\"NormalTextRun SCXW16438425 BCX8\">SportAccord<\/span><span class=\"NormalTextRun SCXW16438425 BCX8\">. <em>&#8220;Their continued engagement and early commitment for Baku once again demonstrate the value of long-term partnerships.&#8221;<\/em><\/span><em><span class=\"NormalTextRun SCXW16438425 BCX8\">\u00a0\u00a0<\/span><\/em><\/span><em><span class=\"EOP SCXW16438425 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/em><\/p>\n<p><span data-contrast=\"auto\">For Lundov, the relationship is also a personal one. <em>&#8220;I have had the pleasure of participating in every\u00a0SportAccord\u00a0Convention since its inception in 2003 in Madrid, and as a partner for almost all editions.\u00a0Obviously,\u00a0I find this event as the most important platform for networking, meetings and reconnecting with the global sports leadership.&#8221;<\/em><\/span><em>\u00a0<\/em><\/p>\n<p><span data-contrast=\"auto\">That continuity has helped <a href=\"https:\/\/www.sportaccord.sport\/2026-conv\/partner\/sport_event_denmark\/\">Sport Event Denmark<\/a> build\u00a0a strong reputation\u00a0for combining strategic vision with delivery excellence,\u00a0informed by Denmark&#8217;s broader commitment to innovation and ensuring that each international event builds on the experience,\u00a0knowledge\u00a0and impact of those that came before.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Looking ahead to Baku<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In Baku, <a href=\"https:\/\/www.sportaccord.sport\/2026-conv\/partner\/sport_event_denmark\/\">Sport Event Denmark<\/a> will bring its expertise, collaborative mindset and future-oriented approach to the global stage, reinforcing its position as a leading destination for international sporting events in an increasingly connected world.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Together, <a href=\"https:\/\/www.sportaccord.sport\/2026-conv\/partner\/sport_event_denmark\/\">Sport Event Denmark<\/a> and\u00a0SportAccord\u00a0are helping to shape a new chapter for international sport creating events that are not only inspiring and unifying, but smarter, more adaptive and built for the next generation of athletes,\u00a0fans\u00a0and stakeholders.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">About Sport Event Denmark<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.sportaccord.sport\/2026-conv\/partner\/sport_event_denmark\/\">Sport Event Denmark<\/a> is the national organisation responsible for attracting and delivering major international sporting events in Denmark. Established and supported by the Danish Government, it works in close partnership with Danish cities, national federations and the broader\u00a0SportsTech\u00a0ecosystem to position Denmark as one of the world&#8217;s leading sports event destinations. Since its founding, it has delivered more than 250 international events across the country.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><em>Photo credit Lars Moeller.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sport Event Denmark has been confirmed as one of the first\u00a0silver\u00a0partners for the upcoming\u00a0SportAccord\u00a0Convention in Baku, reinforcing a decade-long collaboration built on shared ambition,\u00a0trust\u00a0and a commitment to shaping the future of international sport.\u00a0 Established and supported by the Danish Government, Sport Event Denmark is the national organisation responsible for attracting and delivering major international sporting [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":5681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - 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