{"id":6400,"date":"2026-01-21T14:43:05","date_gmt":"2026-01-21T13:43:05","guid":{"rendered":"https:\/\/www.sportaccord.sport\/2026-conv\/?p=6400"},"modified":"2026-01-21T15:05:32","modified_gmt":"2026-01-21T14:05:32","slug":"who-you-meet-at-sportaccord-and-why-it-matters","status":"publish","type":"post","link":"https:\/\/www.sportaccord.sport\/2026-conv\/who-you-meet-at-sportaccord-and-why-it-matters\/","title":{"rendered":"Who you meet at SportAccord and why it matters"},"content":{"rendered":"<p><span data-contrast=\"auto\">SportAccord is a sport and business convention designed to bring together the decision-makers who shape the global sport ecosystem. Rather than focusing on a single sector, the Convention convenes leaders from across sport, business, media, cities, and technology to enable meaningful exchange at the highest level.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Each year, SportAccord welcomes senior representatives from the International Olympic Committee,\u00a0International\u00a0Federations and rights holders, host cities and governments, media organisations and broadcasters, technology providers, and commercial partners active across the sport industry. This diversity reflects the reality of modern sport, where strategic decisions are increasingly interconnected across sectors.\u00a0The\u00a0Convention attracts senior leaders with direct responsibility for shaping strategy, investment, and long-term direction across the sport ecosystem.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What makes this mix distinctive is not simply who attends, but the quality of interaction it enables. Bringing these groups together in one place creates a shared space for dialogue between those who govern sport, those who invest in it, those who deliver it, and those who help it reach global audiences. These conversations rarely happen within siloed environments.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">SportAccord provides a platform for informed, forward-looking discussion on the forces shaping sport today and tomorrow. By convening a broad cross-section of the sport ecosystem, the Convention encourages a deeper understanding of emerging challenges, evolving opportunities, and the strategic choices facing the industry.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The result is a unique environment for connection and exchange\u00a0&#8211;\u00a0where perspectives are shared, relationships are built, and the future direction of sport is explored collectively.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-teams=\"true\">Participation for SportAccord 2026 is already taking shape across the global sport ecosystem. International Federations including FIFA, FIBA, ISU, FIA and JJIF have confirmed their participation, alongside senior IOC leadership, professional leagues and industry partners such as the NFL and Swiss Timing, with representation reflecting a broad geographical distribution across multiple regions.<\/span><\/p>\n<p><span data-contrast=\"auto\">***<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Early bird registration closes on 31 January. <a href=\"https:\/\/na.eventscloud.com\/sa2026\">Register now<\/a> to benefit from preferential rates and be part of SportAccord 2026.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SportAccord is a sport and business convention designed to bring together the decision-makers who shape the global sport ecosystem. Rather than focusing on a single sector, the Convention convenes leaders from across sport, business, media, cities, and technology to enable meaningful exchange at the highest level.\u00a0 Each year, SportAccord welcomes senior representatives from the International [&hellip;]<\/p>\n","protected":false},"author":114,"featured_media":5614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who you meet at SportAccord and why it matters - SportAccord Convention 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportaccord.sport\/2026-conv\/who-you-meet-at-sportaccord-and-why-it-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who you meet at SportAccord and why it matters - SportAccord Convention 2026\" \/>\n<meta property=\"og:description\" content=\"SportAccord is a sport and business convention designed to bring together the decision-makers who shape the global sport ecosystem. 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