{"id":5180,"date":"2024-02-23T12:36:16","date_gmt":"2024-02-23T12:36:16","guid":{"rendered":"https:\/\/www.sportaccord.sport\/2026-conv\/?p=5180"},"modified":"2024-02-27T15:17:20","modified_gmt":"2024-02-27T15:17:20","slug":"meet-the-world-class-speakers-on-sportaccords-plenary-sessions","status":"publish","type":"post","link":"https:\/\/www.sportaccord.sport\/2026-conv\/meet-the-world-class-speakers-on-sportaccords-plenary-sessions\/","title":{"rendered":"Meet the world-class speakers on SportAccord\u2019s Plenary sessions"},"content":{"rendered":"

LAUSANNE, SWITZERLAND – SportAccord has unveiled the latest wave of renowned speakers set to address some of the biggest challenges and opportunities in global sport during the SportAccord World Sport & Business Summit\u2019s Plenary Conference.<\/p>\n

Under the theme \u201cThe Power of Sport\u201d, sport\u2019s most influential industry gathering will take place from 7 to 11 April in Birmingham \u2013 West Midlands, bringing together more than 1,500 delegates, including leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, host cities and organisations involved in the business of sport.<\/p>\n

Special two-day Plenary<\/strong><\/b><\/p>\n

The two-day Summit Plenary on 10-11 April will cover a lot of topical ground, including latest evolutions in gaming and esports, tackling online abuse and the role of\u00a0AI in sport, with global sports leaders connecting with highly respected industry experts.<\/p>\n

Mark Rein, Vice President of Epic Games, creator of Fortnite and Unreal Engine<\/strong><\/b>\u00a0will address the impact of new gaming: \u201cVery happy to be speaking at SportAccord and to reconnect with friends in the Olympic movement and beyond to discuss how interactive entertainment is changing our media, our world and our sports.\u201d<\/p>\n

In another session,\u00a0Sulabh Soral, Chief AI Officer at Deloitte and Advisory Board Member of the UK\u2019s All Party Parliamentary Group on Artificial Intelligence<\/strong><\/b>\u00a0will share his insights on how to make the most of the opportunities AI offers to sport:<\/p>\n

\u201cI am looking forward to attending SportAccord and sharing my views on Generative AI, which stands at the forefront of a new era – not just as a tool, but as a transformative force reshaping our understanding of possibilities. I believe Generative AI and successive developments in AI will challenge us to rethink not just what we do, but how we do it, for a more equitable and sustainable world.”<\/p>\n

In addition, the Plenary Conference will look into the contrast between the stability of the\u00a0North American leagues<\/a>\u00a0and their European counterparts which will be examined against the backdrop of increasing competition for fans\u2019 attention and institutional investors\u2019 growing interest in sports rights. New\u00a0and potentially revolutionary data-led approaches to reduce sport injuries which are applicable to all sports will be presented as well.<\/p>\n

The biggest hurdles facing global sport will also be addressed, from geo-political instability and financial obstacles to new business models and changing fan behaviour, and the breathtaking speed and scope of technological advances in sport.<\/p>\n

Roger Mitchell, Chairman of Albachiara International, author of \u2018Sport\u2019s Perfect Storm\u2019 and founding CEO of the Scottish Professional Football League<\/strong><\/b>\u00a0promises thought-provoking discussions: \u201cWe will be talking about my book which is an analysis of where the sports industry is today and the challenges that it faces, from a changing media model, a different younger taste and new ways of consuming content to the change in the capital markets and the money that is coming into sport. How to navigate that storm to get back to shore?\u201d<\/p>\n

Other newly unveiled speakers sharing their insights on these topics and more, include:<\/p>\n