LAUSANNE, Switzerland – SportAccord announces legendary NFL (National Football League) expert speakers at World Sport & Business Summit 2024 in Birmingham – West Midlands on 7-11 April 2024.<\/p>\n
The Kansas City Chiefs\u2019 Vice President of Content and Production, Rob Alberino<\/strong>, has been in the National Football League for over 25 years. In that time, he has been awarded 68 Emmys along with numerous other accolades for his work at NFL Films, the Philadelphia Eagles and the San Francisco 49ers. \u201cI\u2019m thrilled to be speaking about the NFL\u2019s emergence into international markets – how we engage our fans and grow our fan base outside of the US. I\u2019m also excited to learn what we can do better.<\/em>\u201d<\/p>\n Going viral<\/strong><\/p>\n Alberino will be joined by the master of creating viral NFL content – Scott Kegley, Vice President of Digital Strategy of AMB Sports + Entertainment (AMBSE)<\/strong>, which owns the Atlanta Falcons.
\n\u201cYou don\u2019t get too many chances like this one – to be in the room with so many leading lights at the same time,<\/em>\u201d said Alberino, who is eager to take part in a dedicated session during the Summit plenary on what can learned from North American Leagues on building their brand and investing in their fans long-term.<\/p>\n
\nKegley has worked in the NFL for the last 18 seasons across digital and international media rights, including two seasons with Atlanta United in Major League Soccer:
\n\u201cWith so many International Federations on hand at SportAccord, I think \u2018The Power of Sport\u2019 is the perfect theme for the 2024 conference,<\/em>\u201d he said.
\n\u201cSports are at the centre of fan engagement, thanks to the passion of our fan bases. So I\u2019m very excited to be in Birmingham, sharing our ideas and passion for sport.<\/em>\u201d<\/p>\n