{"id":5720,"date":"2024-05-23T11:32:49","date_gmt":"2024-05-23T10:32:49","guid":{"rendered":"https:\/\/www.sportaccord.sport\/2024-wsbs\/?p=5720"},"modified":"2024-05-23T11:33:12","modified_gmt":"2024-05-23T10:33:12","slug":"sportaccord-2024-insights-major-technology-trends-shaping-sports-sector","status":"publish","type":"post","link":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/","title":{"rendered":"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector"},"content":{"rendered":"<p>Professor Andy Miah, widely recognised for his captivating presentations, brought today\u2019s and tomorrow\u2019s technology potential &#8211; and the challenges this can pose for the most fleet footed of sports organisations &#8211; to the centre stage at SportAccord 2024.<\/p>\n<p>In front of an audience eager for knowledge, the Chair in Science Comms and Future Media of the University of Salford in Manchester showcased some of the hottest technology trends\u00a0 \u201cwhich are reshaping sectors almost monthly\u201d. He highlighted the rise of AI generated content, its enormous popularity with young people and encouraged the delegates coming from traditional sports to learn from success stories in the e-sports industry.<\/p>\n<p><iframe loading=\"lazy\" title=\"Future Proofing Sport: The Major Technology Trends Shaping the Sector\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bXJJmWqPnXA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Following a 20-year-rise of user-generated content it is now the era for AI-generated content, explained Miah. \u201cBeing present with these platforms, but also seeing how technologies allow us to reimagine the sport is really interesting,\u201d he said, emphasising the huge potential of using new technologies, including AI, to engage with young audiences who largely don\u2019t tune in to watch traditional sports. \u201cLet\u2019s think of how to make the audience experience more compelling, exciting and immersive.\u201d<\/p>\n<p><strong>Fusing real and virtual worlds &#8211; the way forward<\/strong><\/p>\n<p>Andy Miah explained how young people are attracted by fusing the real and virtual worlds together. New technologies provide seamless capabilities to simulate events in real time, create digital twins modelling physical environments and integrate fantasy aspects like avatars and artefacts.<\/p>\n<p>His advice to sport organisations: \u201cA lot of time spent by young people in these worlds operates in a fantasy environment. So if you can access that space and bring your activities into these worlds, you are engaging that passion for fantasy.\u201d<\/p>\n<p>He showcased best practice from esports, successfully integrating digital artefacts with physical performances on stage and encouraged sports organisations to ask themselves some thought-provoking questions: \u201cWhere do you provide these opportunities for young people to engage beyond your major events?\u201d and \u201cHow does sport reimagine its narrative by looking towards a range of these other entertainment industries that are operating around it?\u201d<\/p>\n<p><strong>\u201cGeneration AI\u201d &#8211; new frontier<\/strong><\/p>\n<p>Miah said there is huge potential for sport organisations to create an attachment with \u201cGeneration AI\u201d by engaging with young people on their favourite platforms and empowering them to create their own content, for example by using creative AI linked to a sport and as part of a day-to-day experience. \u201cIf we find ways to do that effectively then I think we can safeguard the future of sports, but also keep evolving and innovating in that world.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Andy Miah - Chair in Science Comms &amp; Future Media #sportaccord\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SSI4jB5oZ_4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The subsequent panel discussion featured world-class expertise from David Fowler &#8211; Co-Founder of Sports Tech Match, Beth Johnson &#8211; Managing Director of Umbrella and Sulabh Soral &#8211; Head of AI at Deloitte UK, providing different perspectives on major technology trends shaping the sports sector.<br \/>\nStay tuned for more exclusive insights from SportAccord 2024, coming your way over the next few weeks. Our series reveals parts of some of the most exciting discussions from Birmingham, centred around the horizontal theme \u201cThe Power of Sport\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professor Andy Miah, widely recognised for his captivating presentations, brought today\u2019s and tomorrow\u2019s technology potential &#8211; and the challenges this can pose for the most fleet footed of sports organisations &#8211; to the centre stage at SportAccord 2024. In front of an audience eager for knowledge, the Chair in Science Comms and Future Media of [&hellip;]<\/p>\n","protected":false},"author":179,"featured_media":4874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector - SportAccord World Sport &amp; Business Summit 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector - SportAccord World Sport &amp; Business Summit 2024\" \/>\n<meta property=\"og:description\" content=\"Professor Andy Miah, widely recognised for his captivating presentations, brought today\u2019s and tomorrow\u2019s technology potential &#8211; and the challenges this can pose for the most fleet footed of sports organisations &#8211; to the centre stage at SportAccord 2024. In front of an audience eager for knowledge, the Chair in Science Comms and Future Media of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"SportAccord World Sport &amp; Business Summit 2024\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-23T10:32:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T10:33:12+00:00\" \/>\n<meta name=\"author\" content=\"zahirkhan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-content\/uploads\/sites\/2\/2024\/05\/SPORTACCORD-2024-INSIGHTS-6-scaled.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zahirkhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/\"},\"author\":{\"name\":\"zahirkhan\",\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/#\/schema\/person\/da546afe5b354a5b2fe29ff395562379\"},\"headline\":\"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector\",\"datePublished\":\"2024-05-23T10:32:49+00:00\",\"dateModified\":\"2024-05-23T10:33:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/\"},\"wordCount\":529,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/\",\"url\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/\",\"name\":\"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector - SportAccord World Sport &amp; Business Summit 2024\",\"isPartOf\":{\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/#website\"},\"datePublished\":\"2024-05-23T10:32:49+00:00\",\"dateModified\":\"2024-05-23T10:33:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/#website\",\"url\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/\",\"name\":\"SportAccord World Sport &amp; Business Summit 2024\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/#organization\",\"name\":\"SportAccord World Sport &amp; Business Summit 2024\",\"url\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-content\/uploads\/sites\/2\/2023\/11\/sport-accord-wsbs-2024-logo.svg\",\"contentUrl\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-content\/uploads\/sites\/2\/2023\/11\/sport-accord-wsbs-2024-logo.svg\",\"width\":1920,\"height\":1080,\"caption\":\"SportAccord World Sport &amp; Business Summit 2024\"},\"image\":{\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/#\/schema\/person\/da546afe5b354a5b2fe29ff395562379\",\"name\":\"zahirkhan\",\"url\":\"https:\/\/www.sportaccord.sport\/2024-wsbs\/author\/zahirkhan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector - SportAccord World Sport &amp; Business Summit 2024","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/","og_locale":"en_US","og_type":"article","og_title":"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector - SportAccord World Sport &amp; Business Summit 2024","og_description":"Professor Andy Miah, widely recognised for his captivating presentations, brought today\u2019s and tomorrow\u2019s technology potential &#8211; and the challenges this can pose for the most fleet footed of sports organisations &#8211; to the centre stage at SportAccord 2024. In front of an audience eager for knowledge, the Chair in Science Comms and Future Media of [&hellip;]","og_url":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/","og_site_name":"SportAccord World Sport &amp; Business Summit 2024","article_published_time":"2024-05-23T10:32:49+00:00","article_modified_time":"2024-05-23T10:33:12+00:00","author":"zahirkhan","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-content\/uploads\/sites\/2\/2024\/05\/SPORTACCORD-2024-INSIGHTS-6-scaled.jpg","twitter_misc":{"Written by":"zahirkhan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/#article","isPartOf":{"@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/"},"author":{"name":"zahirkhan","@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/#\/schema\/person\/da546afe5b354a5b2fe29ff395562379"},"headline":"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector","datePublished":"2024-05-23T10:32:49+00:00","dateModified":"2024-05-23T10:33:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/"},"wordCount":529,"commentCount":0,"publisher":{"@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/","url":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/","name":"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector - SportAccord World Sport &amp; Business Summit 2024","isPartOf":{"@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/#website"},"datePublished":"2024-05-23T10:32:49+00:00","dateModified":"2024-05-23T10:33:12+00:00","breadcrumb":{"@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-major-technology-trends-shaping-sports-sector\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sportaccord.sport\/2024-wsbs\/"},{"@type":"ListItem","position":2,"name":"SPORTACCORD 2024 INSIGHTS: Major Technology Trends Shaping Sports Sector"}]},{"@type":"WebSite","@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/#website","url":"https:\/\/www.sportaccord.sport\/2024-wsbs\/","name":"SportAccord World Sport &amp; Business Summit 2024","description":"","publisher":{"@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sportaccord.sport\/2024-wsbs\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/#organization","name":"SportAccord World Sport &amp; Business Summit 2024","url":"https:\/\/www.sportaccord.sport\/2024-wsbs\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/#\/schema\/logo\/image\/","url":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-content\/uploads\/sites\/2\/2023\/11\/sport-accord-wsbs-2024-logo.svg","contentUrl":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-content\/uploads\/sites\/2\/2023\/11\/sport-accord-wsbs-2024-logo.svg","width":1920,"height":1080,"caption":"SportAccord World Sport &amp; Business Summit 2024"},"image":{"@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.sportaccord.sport\/2024-wsbs\/#\/schema\/person\/da546afe5b354a5b2fe29ff395562379","name":"zahirkhan","url":"https:\/\/www.sportaccord.sport\/2024-wsbs\/author\/zahirkhan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/posts\/5720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/users\/179"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/comments?post=5720"}],"version-history":[{"count":2,"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/posts\/5720\/revisions"}],"predecessor-version":[{"id":5723,"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/posts\/5720\/revisions\/5723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/schedule_item\/4874"}],"wp:attachment":[{"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/media?parent=5720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/categories?post=5720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportaccord.sport\/2024-wsbs\/wp-json\/wp\/v2\/tags?post=5720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}