{"id":5698,"date":"2024-05-02T12:45:33","date_gmt":"2024-05-02T11:45:33","guid":{"rendered":"https:\/\/www.sportaccord.sport\/2024-wsbs\/?p=5698"},"modified":"2024-05-08T10:04:52","modified_gmt":"2024-05-08T09:04:52","slug":"sportaccord-2024-insights-how-gaming-is-changing-our-world","status":"publish","type":"post","link":"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-how-gaming-is-changing-our-world\/","title":{"rendered":"SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World"},"content":{"rendered":"<p class=\"Body\"><strong>Welcome to our\u00a0<i>SportAccord 2024 Insights<\/i>\u00a0series which reveals parts of some of the most exciting discussions from Birmingham, centred around the horizontal theme \u201cThe Power of Sport\u201d.<\/strong><\/p>\n<p>SportAccord 2024 saw a lineup of amazing speakers tackling the hottest industry topics \u2013 with the sessions on gaming, its impact on the sports industry, creating a lasting impression.<\/p>\n<p><strong>Mark Rein, Vice President of Epic Games<\/strong>, creator of Fortnite and Unreal Engine, made it all the way from the US to Birmingham to share his exclusive insights on some of gaming\u2019s key success factors and how sports can be part of the huge gaming ecosystem created over the last decades. Here are some top take-aways:<\/p>\n<p>The most important rule when making games is to \u201cmake it fun\u201d. If you don\u2019t like it, others won\u2019t either. It sounds simple, but has been the guiding principle for the highly successful Fortnite creator.<\/p>\n<p>In this context, Rein highlighted sport\u2019s huge and valuable entertainment factor: \u201c<em>Just like games, sport is entertainment \u2013 that\u2019s where video games and sport really collide<\/em>.\u201d<\/p>\n<p>It\u2019s something Fortnite has definitely used to its advantage: \u201c<em>Sport is in the environment of Fortnite,<\/em>\u201d Rein said. \u201c<em>When we put Patrick Mahomes and Lewis Hamilton in Fortnite, it was the most popular skins we ever had,<\/em>\u201d he acknowledged, underlining the huge value in engaging people in a sport they are not familiar with or in getting fans more enthusiastic about one particular sport.<\/p>\n<p>While Fortnite has leveraged successfully bigger sports like American Football or Basketball, Rein also sees potential for \u201csmaller sports\u201d to get involved. They can build on the existing distribution platform of 700 million accounts, well established communication tools for the players and many different environments at hand, without starting from scratch, he advised.<\/p>\n<p><strong>Rein<\/strong>\u00a0concluded: \u201c<em>Nobody has really built sports games in this environment yet, but that\u2019s coming and the possibility to do it is there now.<\/em>\u201d<\/p>\n<p>Check out below the full conversation with\u00a0<strong>Mark Rein<\/strong>\u00a0and\u00a0<strong>Nate Nazer \u2013 Vice President of Epic Games, Head of Global Partnerships<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"How gaming is changing our media, our world and our sports #sportaccord\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6cXnE5CUL_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>GAMING &amp; INCLUSION<\/strong><\/h5>\n<p><strong>Alice Dearing \u2013 Olympic marathon swimmer for Team GB and global diversity advocate<\/strong>\u00a0\u2013 shared her perspective as an avid gamer, outlining the many opportunities esports and gaming provide in terms of inclusion:<\/p>\n<p>\u201c<em>Having more competitions for people to be able to choose from, whether it\u2019s traditional sports, esports or virtual sports, it\u2019s exciting, it\u2019s more options, it\u2019s more opportunities, it\u2019s another place for someone to pull an effort and a passion into.<\/em>\u201d<\/p>\n<p>She cautioned that some people may nothave the opportunity to engage with traditional sports for different reasons, but would be able to have an opportunity to connect with people and spark their competitive spirit through esports and gaming.<\/p>\n<p>\u201cIt\u2019s something we should ever encourage,\u201d urged Dearing. \u201cI truly believe everyone is a gamer at heart, it is about capturing and letting people know it\u2019s a space that is open to everybody.\u201d<\/p>\n<p>Dearing also insisted that gaming promotes interaction, at times even more so than traditional sports may do:<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4871 aligncenter\" src=\"http:\/\/www.sportaccord.sport\/2024-wsbs\/wp-content\/uploads\/sites\/2\/2024\/05\/AliceDearing-1200x805-1-300x201.png\" alt=\"\" width=\"467\" height=\"313\" \/><\/strong><\/p>\n<p>\u201c<em>The majority of athletes I know, particularly males and in swimming, play video games, and it brings people together in a way that being in the pool cannot.<\/em>\u201d<\/p>\n<p>She also agreed with Rein on the potential of gaming for creative expression: \u00a0\u201c<em>You really can create what you want to create and find great partnerships<\/em>.\u201d<\/p>\n<p>Check out below the full conversation with Alice Dearing, which also featured Alban Dechelotte &#8211; CEO of G2 and member of the IOC Esports Commission, Paul Foster &#8211; CEO of Global Esports Federation and Alex Inglot &#8211; Commissioner of ESL Pro League.<\/p>\n<p><iframe loading=\"lazy\" title=\"Gaming and esports: a real opportunity or passing fad for sports rights holders? #sportaccord\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NZi2rxwwzp4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Stay tuned for more exclusive insights from SportAccord 2024, coming your way over the next few weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to our\u00a0SportAccord 2024 Insights\u00a0series which reveals parts of some of the most exciting discussions from Birmingham, centred around the horizontal theme \u201cThe Power of Sport\u201d. SportAccord 2024 saw a lineup of amazing speakers tackling the hottest industry topics \u2013 with the sessions on gaming, its impact on the sports industry, creating a lasting impression. [&hellip;]<\/p>\n","protected":false},"author":179,"featured_media":4873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World - SportAccord World Sport &amp; Business Summit 2024<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportaccord.sport\/2024-wsbs\/sportaccord-2024-insights-how-gaming-is-changing-our-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPORTACCORD 2024 INSIGHTS: How Gaming is Changing our World - SportAccord World Sport &amp; Business Summit 2024\" \/>\n<meta property=\"og:description\" content=\"Welcome to our\u00a0SportAccord 2024 Insights\u00a0series which reveals parts of some of the most exciting discussions from Birmingham, centred around the horizontal theme \u201cThe Power of Sport\u201d. 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